#The Hillsborough Dental Story

It was October 1998. Google had just been established (can you even imagine life before Google now?); Bill Clinton was facing intense questioning over the Monica Lewinsky affair and Saving Private Ryan was the top movie. As well as all of this, the main news in my small part of the universe, was, that Hillsborough Dental had officially opened its doors for the first time. I had only five patients (mostly family!) on my books and there was a lot of stress and uncertainty,...

When setting up practice in 1998, I designed a logo which I felt perfectly summed up our business. It was the same sort of sign that hundreds of other dentists also thought would perfectly sum up their business, so there’s no prizes for guessing - it was indeed a tooth. But I was very proud of our lovely tooth logo, which hung on the sign above our front door and also appeared on our business cards. It was set on a rich black background and fitted with a fine high-quality gold crown...

‘More than meets the eye’ is a phrase we use when there seems to be more going on than would appear at first glance, or when something is more interesting, impressive or complicated than at first, we realise. It’s also our strapline at Hillsborough Dental because we feel it pretty much sums us up - a practice with hidden qualities and the ability to offer treatments beyond the average dental practice. The problem is, whilst we know we offer these services, we sometimes forget that...